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MKT108 9/10

1. in ________, planning is long-run oriented in terms of new products, tomorrow’s markets and future growth.

Selling

2. Personal selling is defined as the ____________ presentation in a conversation with one or more prospective purchasers for the purpose of making sales.

oral

3. The __________ concept rests on four main pillars

marketing

4. A _________ can define its market carefully and still fail at customer-oriented thinking.

company

5. People have almost unlimited ______ but limited resources

wants

6. Human wants are desires for specific ___________________ of deeper needs.

satisfaction

7. A product can be defined as anything that can be offered to someone to _________ a need or want.

satisfy

8. Product _________is also part of product development which focuses on the functional aspects of the product and on consumer acceptance.

testing

9. Marketing takes place when people decide to satisfy needs and wants through _________.

exchange

10. Kotler (1984) states that for exchange to take place, it must satisfy conditions

five