www.bbcnoun.com.ng 09/10 ________________ is a process whereby non-western societies come under the influence of "Western culture". Westernisation ________________ when the larger scale media companies buy out the smaller-scaled or local companies, thus leaving a few firms to dominate. Media oligopoly Another name by which wire services are referred to is ______________ News agencies Which of the following is not a contributing factor to the dominant ideology? None of the options The three major forms of new agency are ______________ National, regional and International agencies The study of International communication helps to enhance _______________ development All of the above _________________is not a reason for communication None of the options ________________is the product of how messages (media products) either are used either to fulfil certain objectives or trigger new ones Media Ideology One of the following is not a function of national news agencies Represent media of other countries at international level One of the following factors is considered when analysing the audience's reaction to reported messages Identification