www.bbcnoun.com.ng 
MAC211 8/10

Question 1
One of these is not an attribute of a theory
Defensive

When a theory is able to generate new hypotheses, it suggests that the theory possesses_______
Heuristic provocation


Question 3
The ability of the audience to retain or discard mass media message is called ____
Selective retention

Question 4
One of these is not among the principles of selectivity
Selective administration


Question 5
A theory that explains why the mass media do not have the persuasive power on the audience is _____
Dissonance

Question 6
The law of parsimony states that ____
None of the above

Question 7
A statement that explains what happens between variables is called ____
None of the options


Question 8
Anonymity in mass communication means the audience are ____
Unspecified

Question 9
The assumption that media have the capacity to influence people’s thoughts and behaviour make media ____
All powerful

Question 10
One of these is not among the various eras of media theory
Era of significance