www.bbcnoun.com.ng 9/10 _____ utility is the total satisfaction obtained from all units of a particular commodity consumed over a period of time Total ____ is also the study of consumers, groups, or organisations and the processes they use to select, secure, and dispose of goods, services, experiences, or ideas to satisfy needs and the effects that these processes have on the consumer and society Consumer behaviour A situation whereby a consumer equally prefers two product bundles, then the consumer is____ between the two bundles Indifferent The summation of all the satisfaction derived from consuming a particular commodity is referred to as _____ Total Utility It is said that a consumer is at equilibrium if and only if _____ Utility is maximized Consumers buy goods because they get ____ from them satisfaction The level of happiness connected with alternative choices is referred to as _____ Utility Incremental utility is the same as ______ Marginal Utility At the point where total utility is at maximum, marginal utility is ____ Zero Consumer behaviour is underlined by the thinking referred to as law of ___________ utility. Diminishing marginal