Course Code mkt826 Question ………………….. is the values, beliefs, and preferences and tastes transferred from one generation to another in a given society. Answer culture Question ………………….. are internal factors that energize behaviour and provide guidance to direct the activated behaviour. Answer motives Question ……………………………, variety-seeking, habitual, and complex decision-making are consumer behaviour types. Answer dissonance-reduction Question Market research is not necessary for small scale enterprises. Answer False Question Types of marketing organisation structure includes functional organisation Answer True Question Growth champion is not a type of marketing organisation Answer False Question ……………………………. means dividing a market into groups based on customers' characteristics, behaviours, needs and wants. Answer segmentation Question Marketing planning process begins with the …………………………………………… Answer analysis of internal and external environments Question …………………….. is the dimension of marketing concept which acknowledges that everything matters in planning and execution of marketing. Answer holistic marketing concept Question The marketing mix entails price, promotiotion, placement and …………… Answer product Question ………………….. is the values, beliefs, and preferences and tastes transferred from one generation to another in a given society. Answer culture Question ………………….. are internal factors that energize behaviour and provide guidance to direct the activated behaviour. Answer motives Question ……………………………, variety-seeking, habitual, and complex decision-making are consumer behaviour types. Answer dissonance-reduction Question Market research is not necessary for small scale enterprises. Answer False Question Types of marketing organisation structure includes functional organisation Answer True Question Growth champion is not a type of marketing organisation Answer False Question ……………………………. means dividing a market into groups based on customers' characteristics, behaviours, needs and wants. Answer segmentation Question Marketing planning process begins with the …………………………………………… Answer analysis of internal and external environments Question …………………….. is the dimension of marketing concept which acknowledges that everything matters in planning and execution of marketing. Answer holistic marketing concept Question The marketing mix entails price, promotiotion, placement and …………… Answer product Try Another Search