Telegram group: T.me/BBCNOUN ====== MKT730 ====== 1. Vertical market exists when: --->> A product can be tailor-made to meet the specific needs of one industry A product can be tailor-made to meet the different needs of one industry A product can be tailor-made to meet the specific needs of different industries A product can be tailor-made to meet the needs of the market 2. All but one of these are not bases for segmentation: Gender Geography Family life-cycle --->> Competition 3. Which of these best describes the process of managing detailed information about individual customer and carefully managing all customer ‘touch points’ to maximize customer loyalty? --->> CRM CMR SMR SRM 4. One of the following does not form sections of the annual marketing plan: Objectives --->> Environmental protection strategy Executive summary Action programmes 5. Which of the demand situation can cause the twin problems of idle capacity or overworked capacity? Shortage of demand Negative demand No demand --->> Irregular demand 6. One of these is the best strategy for handling unwholesome demand condition: --->> Fear communication Compulsory sales Regulated purchase Low advertisement campaign. 7. The process of gathering information on various aspects of the marketing environment is called: Monitoring & evaluation Environmental protection --->> Environmental scanning Environmental analysis 8. A trade of values between two parties is known as: Marketing Negotiation Exchange --->> Transaction 9. Which of these does not belong to the micro-environment of marketing? Customers Suppliers --->> Government Competitors 10. The business ethics theory that argues that corporate rights and responsibilities can be inferred from the terms and conditions of an imaginary contract between business and society is called: --->> Social contract theory Stakeholder theory Legitimacy theory Behavioural theory