Course Code
mkt411


Question
_________ is the conveyance of goods and persons from the points of production to points of consumption.

Answer
Transportation



Question
It is possible for cooperatives to sell goods or services at a ________price.

Answer
cost



Question
The reason for loss-leader pricing is primarily to attract __________ not immediate sales.

Answer
customer



Question
The allowance or provision made for channel members to add a little percentage to the producer‟s price to make their own profit is called ________ .

Answer
mark-up



Question
_________ pricing is a pricing strategy that offers a product at a value just below an even amount.

Answer
Odd-even



Question
__________ is a pricing strategy that is common with new, unique and innovative products.

Answer
Skimming Pricing



Question
________ market consists of few large sellers with substantial proportion of the supply side of the market.

Answer
Oligopolistic Competition



Question
The higher the price of a product, the lower the _______ demanded.

Answer
quantity



Question
The easiest parameter to measure the quality of the product by the consumers is the ____ element.

Answer
price



Question
Price is the amount of money and/or other _________ required to exchange for a product or service or to enjoy specified benefits.

Answer
considerations


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