Telegram group: T.me/BBCNOUN ====== MKT401 ====== 1. Intellectual Property is any creation of the intellect that has commercial value, but is sold or traded only as an ……………….., and not a resulting service or good. --->> idea liability advice goods 2. The market can be categorized into separate groups called ………………………….. model product method --->> segments 3. Goods are a physical product capable of being delivered to a …………………... and involve the transfer of ownership from seller to customer. staff people seller --->> purchaser 4. The market consists of all prospective customers for a given product, service, or ……………………... --->> idea asset consumer goods 5. ……………. is set at a level which indicates the perceived value agreement between producer and purchaser. market --->> price product purchaser 6. Customers can be purchasers who intend to resell the …………... or end users who intend to use or consume the product. --->> product asset asset goods 7. Outbound activities include all aspects of informing the market that a ………………….. is available, delivering that product, and encouraging the purchase decision. service --->> product method theory 8. Marketing is the science of meeting the needs of a/an …………... by providing valuable products to customers by utilizing the expertise of the organization, at same time, to archive organizational goals. employees unemployed --->> customer management 9. A …………... is a non-material action resulting in a measurable change of state for the purchaser caused by the provider. product asset --->> service goods 10. The producer can be the manufacturer, the ……………….., the retailer, the service provider, or a combination of these. producer retailer --->> wholesaler manufacturer