Course Code
mac331


Question
Decision on the price of the product must be based on sound judgments. This includes ___

Answer
A &B



Question
The advertising tripod is made up of the following key elements but ___

Answer
Advert page



Question
Advertising evaluation covers such areas as all of the following except ___

Answer
investor’s resources



Question
Which of the following is not a research method ?

Answer
None of the above



Question
_____as a management principle provides the data on which reliable decisions are made

Answer
Research



Question
_____ is a management and behavioural function, as well as a social sciences.

Answer
Advertising



Question
The Broadcasting Organization of Nigeria (BON) has the following organizational structure except ___

Answer
individual



Question
Newspaper as a medium of advertising and attraction to the audience has the following qualities except ___

Answer
Elitism



Question
The qualities of newspaper that make them to veritable tools includes all except ___

Answer
capacity



Question
The print media began as a ___ enterprise in Abeokuta

Answer
missionary


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