Telegram group: T.me/BBCNOUN
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JLS825
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1. Which one of these refers to the character of the communicator?

	      Pathos

	--->> Ethos

	      Logos

	      Rhema

2. Editorial policies can be expressed through the following ways Except

	--->> Article of association

	      Editorial cartoon

	      Platforms

	      Slogan

3. Every editorial topic must reflect all these Except

	      Topicality

	      Logicality

	--->> Personality

	      Factuality

4. All, except one is not an essential balm of an editorial

	      Mind your language

	--->> Avoid the use of repetition

	      A strong closing appeal

	      Keep the writing simple but mature

5. One of the following guarantees the continued trust and patronage of a particular medium?

	      Platforms

	--->> Editorial credibility

	      Editorial contact

	      Editorial appeal

6. All, except one is not a determinant of an editorial subject

	      The desire to amaze or amuse

	      Relevance

	--->> Topic must be foreign

	      Timeliness

7. The technique of presenting one side of the coin is called ____

	      Glittering generalities

	      Transfer device

	--->> Card stacking

	      Bandwagon

8. ______reveals the editorial dimension or direction of a newspaper

	--->> Cartoon

	      Pull quotes

	      Reaction

	      Nutgraph

9. Which of these defines the posture of an editorial?

	--->> Slogan

	      News peg

	      Editorial contact

	      Editorial calendar

10. Which of the following is not a determinant of editorial policy?

	      Motto

	      Slogan

	      News stories the paper carries

	--->> The leading article