Telegram group: T.me/BBCNOUN
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ENT407
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1. Along which criteria can a market be segmented?

	      Geographic

	      Demographic

	      Benefit

	--->> All of the above

2. That product development process that concerns itself with the measurement of customer acceptance is called what?

	      New product strategy

	--->> Market testing

	      Screening

	      Commercialization

3. One of the following is not a type of current liabilities

	      Account payable

	      Accrued expenses

	--->> Equity

	      Notes payable

4. A document that compares the possessions of a company and the debts it owes on a specific day is know as what?

	      Business plan

	--->> Balance sheet

	      Accounting method

	      Fixed assets

5. … are the disadvantages of buying an existing business

	      Internal problems

	      Departure of the current owner

	      Finding the business

	--->> All of the above

6. The final step in the product development process is called what?

	      Corporate social responsibility

	      New product strategy

	      Screening

	--->> Commercialization

7. Personal funds, private investors, partners, venture capital firms, and stock sales are called what?

	--->> Equity financing

	      Debt financing

	      Loan financing

	      Bank borrowing

8. All but one are barriers to entering a new industry

	      Customer attitudes and habits

	      Switching costs

	--->> Lack of competition

	      Response of existing competitor

9. The road map on the journey to an entrepreneur’s success is called what?

	--->> Business plan

	      Business proposal

	      Planning

	      Organizing

10. One of the following is not a step in any product development process

	--->> Corporate social responsibility

	      New product strategy

	      Screening

	      Concept testing