Telegram group: T.me/BBCNOUN [MKT827] At ______stage, the sales are likely to be pushed downwards by the competitors while your promotional efforts would have to be increased to try and sustain the sales. Maturity [MKT827] A concept is an ____ of something Idea [MKT827] The Idea screening phase involves selecting the ____ with the greatest potentials for further review. Ideas [MKT827] A company which introduces a new product naturally hopes that the product will contribute to the profits and provide _________ for a long time. Consumer satisfaction [MKT827] New product idea could come from the company’s ______ efforts. Research and development [MKT827] _________ refers to the decisions and activities intended to create and maintain a certain concept of the firm’s product in customers’ minds. Product Positioning [MKT827] Once the product concept passes the business test, it moves into product ________ stage Development [MKT827] The first step in new product development is _______ Idea generation [MKT827] A product’s position is the result of customer’ perception of the product’s attributes relative to those of competitive brands is _____ Perceptual mapping [MKT827] At _______stage of the product development, the technical problems if any must be solved. Product designing and evaluation