Telegram group: T.me/BBCNOUN [MKT403] The Marketing Research Process involves…………………………..logical step five [MKT403] Three levels of management can be identified in most Nigerian organizations: top management, ………………………...and rational management. middle management, [MKT403] Primary or field research involves collecting data about a given subject directly from the ………………………… real world. [MKT403] Problem definition in research involves stating the general problem and identifying its general …………………….. characteristics [MKT403] Competitor information analysis is good for ………………. reasons. two [MKT403] Personal interview involves ……………………………. of interviewers and respondent. face-to-face meeting [MKT403] Panel method is not often useful owning, to the belief that it is extremely ………………………..and therefore difficult to justify. costly [MKT403] Research problem can be defined through……………………………………………... form interrogative or question [MKT403] Telephone interview involves the use of telephone by the investigator to gather information from respondents. It is very useful where the telephone communication network is ………………… efficient [MKT403] The essence of strategic corporate planning is to cope with …………………….. competition