Email: bbcnoun@gmail.com Whatsapp/Telegram: 08131667008 MKT401 Question: Geographical segmentation includes division along Answer: Family Question: The model whose produce is the commercial entity and the user makes the purchasing decision is called Answer: B2C Question: Marketing is a synonym to selling Answer: TRUE Question: The model whose producer is the commercial entity and the user makes the purchasing decision is called Answer: B2C Question: The four basic segmentation strategies are Answer: Mechanical plan Question: Which of the following is not a feature of developing economies Answer: High Technology Question: Inbound activities discovers the needs and wants of potential customers Answer: TRUE Question: The importance of marketing to any economy includes Answer: High level of taxation Question: Geographical segmentation includes division along Answer: Family Question: Relationship marketing aims to provide the best customer service and build customer loyalty Answer: TRUE Question: Marketing has both inbound and outbound activities Answer: TRUE Question: Which of the following is not an element of the traditional marketing mix Answer: Producer Question: The process of sub-dividing a large homogenous market into an identifiable segments is called Answer: Market segmentation Email: bbcnoun@gmail.com Whatsapp: 0815557278 Question: Which of the following is not a feature of developing economies Answer: High Technology Question: Which of the following is not part of the benefit of marketing research in management Answer: eradicate poverty Question: The process of sub-dividing a large homogenous market into an identifiable segments is called Answer: Market segmentation Question: Which of the following is not a model of consumer behavior Answer: Taylor model Question: The importance of marketing research is to enhance intelligent decision making Answer: TRUE Question: Marketing Research is the function linking customer and public to the marketer through information Answer: TRUE Question: The three types of organizational market include the following Except Answer: Consumer Question: Varietal buying habits is otherwise called Answer: limited decision making Question: Habitual buying habits rarely require extensive research on brands and product offerings Answer: TRUE Question: Marketing organization is the foundation of effective sales, planning and policies Answer: TRUE Question: Which of the following is not a type of marketing organization Answer: Growth Authority Question: Marketing is a synonym to selling Answer: TRUE Question: Which of the following is not part of the benefit of marketing research in management Answer: eradicate poverty Email: bbcnoun@gmail.com Whatsapp/Telegram: 08131667008