Email: bbcnoun@gmail.com Whatsapp: 08131667008 MKT401 Question: The model whose producer is the commercial entity and the user makes the purchasing decision is called Answer: B2C Question: The four basic segmentation strategies are Answer: Mechanical plan Question: Which of the following is not a feature of developing economies Answer: High Technology Question: Inbound activities discovers the needs and wants of potential customers Answer: TRUE Question: The importance of marketing to any economy includes Answer: High level of taxation Question: Geographical segmentation includes division along Answer: Family Question: Relationship marketing aims to provide the best customer service and build customer loyalty Answer: TRUE Question: Marketing has both inbound and outbound activities Answer: TRUE Question: Which of the following is not an element of the traditional marketing mix Answer: Producer Question: The process of sub-dividing a large homogenous market into an identifiable segments is called Answer: Market segmentation Email: bbcnoun@gmail.com Whatsapp: 08131667008