MKT206 Email: bbcnoun@gmail.com Whatsapp: 08131667008 The main drawback of CRM is Answer: all of the above Customers lifetime purchases that generate net present value of future profit streams is called Answer: customer lifetime value First step in analysis of customer value is to Answer: identify customers value attributes A person or company that yields a revenue more than incurred costs of selling and serving is called Answer: profitable customers Customized products and services for customers and interaction to individual customers are part of Answer: customer relationship management CompanyVs Ycustomer relationship capital is another name of Answer: satisfied customers Difference between customers evaluation including all costs incurred and benefits is called Answer: customer perceived value Record which is based on business customers past purchases, sales price and volumes is classified as Answer: business database Programs designed for customers which is limited to any affinity group are classified as Answer: club membership programs Aggregate value of customer's base is classified as Answer: shareholder value Email: bbcnoun@gmail.com Whatsapp: 08131667008