MKT108



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MKT108

Stages of a product life cycle are introduction, â€|, maturity, and decline.
Answer: growth

Consumer goods channel and ... goods channel constitute the two types of marketing channels.
Answer: industrial

â€| are not among the key participants in businesses that buy goods which are resold without physical changes made on them.
Answer: clients

In a distribution channel, agents ... take actual title to the goods.
Answer: do not

â€| middlemen are engaged for the distribution of products which have low unit price and high turnover rate.
Answer: many

â€| distribution entails supply chains and value - added flows from suppliers to final users.
Answer: physical

â€| marketing is applied to sell complex products that require a good deal of pre-sale and post sale support.
Answer: direct

â€| are not among the key participants in businesses that buy goods which are resold without physical changes made on them.
Answer: clients

Uninsurable risks mostly arise from the external environment rather than from the internal environment.
Answer: true


Building a promotional programme for services is more challenging than doing a similar programme for products.
Answer: true


Services are generally â€| in nature and does not result in ownership of any anything.
Answer: intangible









The following are some of the various types of preference shares except	
Answer: non convertible preference shares

	are physical or tangible assets such
as plant, machinery wheat, office, gold, and buildings etc.
Answer: real markets

	consists of lending money and
collection of these loans and acquiring and selling investments and productive long-term assets.
Answer: investing activities

The following are the main components of working capital management except	
Answer: fixed income

The following are the motives for holding cash except	
Answer: budgetary motive

There are two kinds of markets, Financial market and
Answer: real assets market

Two major external sources of long-term funds are Financial Institutions and
Answer: capital market

	is an artificial creature, invisible,
intangible, and existing only in contemplation of law. As a legal (artificial) person, it is separate from the owners. It can enter into a contract, sue and be sued in its name.
Answer: limited liability company

Cash management is concerned with the managing of the following except	
Answer: all of the above

	allows for dividend payment to be
deferred if a firm does not make adequate profit to pay such dividend.
Answer: cumulative preference shares

	shows the present statement of a
business and the financial condition of an accounting entity as at a particular point in time.
Answer: balance sheet

The three elements that must be held in balance to enable optimum utilization of the resources of the enterprise are all of the following except	
Answer: strategy

The functions of	include sourcing
and application of funds, and demands that money is used in the firm wisely
Answer: finance

The short-term liabilities of a firm includes all of the following except	
Answer: lendings

The Memorandum of Association of a company must contain the following information except	-
Answer: address of the company and the reason why it is in existence

The following are sources of short-term funds except	
Answer: trade finance

The	is the market that serves as
an intermediary between fund-raisers and suppliers of capital
Answer: nse

defined finance as \
Answer: the shorter oxford english dictionary

The	is the market that serves as an
intermediary between fund- raisers and supplier of capital
Answer: nigeria stock exchange (nse)

The following are three types of leases except	
Answer: investing lease




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