ENT410



Email: bbcnoun@gmail.com
Whatsapp: 08131667008


ENT410

	in general, refers to how a given
objective will be achieved.
Answer: strategy

The process of	a productVs style
and function concerns creating that is attractive, easy, safe, and inexpensive to use and service. It should also be simple and economical to produce and distribu
Answer: designing

A	is a name, term, sign, symbol or
design, or a combination of these, which is intended to identify the products or services of one seller or group of sellers and to differentiate them from those of compet
Answer: brand

	are those consumer products with
unique characteristics or brand identification for which or significant group of buyers is willing to make a special purchase effort
Answer: specialty product


	top management encourages
individuals and teams to develop and champion proposals for new product lines and new business ventures.
Answer: corporate intrapreneur approach

Demand is determined by
Answer: all of the above

	are those products and services for
which the probable gain from making price and quality comparisons is thought to be small relative to the value of the customer is time and efforts
Answer: convenience products

Factors Affecting Competitive
Industry
Answer: all of the above

	is a continuous ongoing process and
extends companywide over a diversified companyâ€~s business
Answer: corporate strategy

	are consumer products that the
consumer either does not know about or knows about, but does not normally think of buying.
Answer: unsought products

	defined as anything offered for
sale for the purpose of satisfying a need or want on both sides of the exchange process.
Answer: product

	has to do with the activities of
designing and producing the container or wrapper for a product
Answer: packaging

	is a brand or part of a brand that is
given legal protection because it is capable of exclusive appropriation
Answer: trademark

	is one of the marketing
manager's strategies of placing the product in the mind of the prospect or the consumer (i.e. positioning).
Answer: quality

	are those for which the probable
gain from making price, style, suitability and quality comparisons is thought to be large relative to the time and effort needed to shop properly for these products
Answer: shopping products

	are products which custome
typically do not seek, they are often purchased with little planning or search
Answer: impulse products

	purchased only when the need is
urgent, and are thus purchased less frequently
Answer: emergency products

	It is the approach taken by a
functional area to achieve corporate and business unit objectives and strategies by maximizing resource productivity
Answer: functional strategy

	defines the markets and the
businesses in which a company will operate
Answer: corporate strategy

	approach A single person – the
owner or CEO –assumes the role of chief strategist and chief entrepreneur, single handedly shaping most or all of the major pieces of strategy
Answer: chief architect





Email: bbcnoun@gmail.com
Whatsapp: 08131667008