Email: bbcnoun@gmail.com Whatsapp: 08131667008 ENT306 Question: Lead users tend to accelerate diffusion of information through infrastructure, which is labeled as Answer: market pull Question: Which of the following is a characteristic of a decision-making unit? Answer: Large, highly structured organizations ordinarily involve more individuals in a purchase decision than do small, less formal organizations. Question: Which of the following is an external influence on organizational buyer behavior? Answer: reference groups Question: A difference between large and small organizations when making a purchase decision is . Answer: large organizations generally involve more individuals in the decisionmaking process Question: Which of the following is NOT an external influence on organization buyer behavior? Answer: perception Question: Decision-making units often function as when they consist of individuals from various areas of the firm, such as accounting, engineering, manufacturing, and marketing, who meet specifically to make a purchase decision Answer: buying centers Question: Which of the following have marketers learned with respect to segmenting business customers? Answer: The segment of small and moderate-sized businesses has a lot of potential. Question: Which of the following is FALSE regarding the similarities and differences between organization buying decisions and family purchases? Answer: The extent to which emotions influence organizational purchasing is at least as strong as at is for family decision making Question: Which of the following influences organizational culture and, thus, organizational buyer behavior? Answer: all of the above Question: The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the Answer: strategic decision unit (SDU) Question: Filmographies, culture, government, reference groups, and marketing activities are influences on organizational buyer behavior. Answer: external Email: bbcnoun@gmail.com Whatsapp: 08131667008