Question FBQ1 : ________is the opposite of encoding.
Question FBQ2 : We must ___________ meaning, to communicate.
Question FBQ3 : Persuasion allows us to _______ people and sell our views to them.
Question FBQ4 : Linkage theory says children can hardly differentiate between ____and reality.
Question FBQ5 : The Catharsis Theory is also known as the ______Theory.
Question FBQ6 : The decoder is also known as the ________ of the message.
Question FBQ7 : The ____ Theory states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
Question FBQ8 : The Priming Theory focuses on ___ effects.
Question FBQ9 : ____influence the perception of the news on the audience; this form of agenda-setting not only tells what to think about, but also how to think about it.
Question FBQ10 : The ______ Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by imposing on them Western views and therefore destroying their native cultures.
Answer: Cultural Imperialism
Question FBQ11 : The______ Theories are mass communication theories which view the influence of mass media messages on individuals as limited or even trivial.
Answer: Limited Effects
Question FBQ12 : The _______Theory suggests that people develop their own attitudes, opinions, and other internal states partly by observing their behaviour and concluding what attitudes that must have caused them.
Question FBQ13 : The _____Theory focuses on media regulation of information flow.
Answer: Gate Keeping
Question FBQ14 : The_____ Category Theory focuses on reaction against the powerful effects of the media.
Question FBQ15 : Mass communication media have the capability to influence people to think based on the media concepts that have been presented to them. This is the _________Theory.
Question FBQ16 : Giving out a message with too much information is known as _______.
Answer: information overload
Question FBQ17 : Social learning is also called ____ learning.
Question FBQ18 : The term “gate keeping” was coined by____.
Answer: Kurt Lewin
Question FBQ19 : The Powerful Effects theories of mass communication believe that______ is the main effect of the mass media.
Question FBQ20 : The ______theory states that mediated propaganda conditioned the audience slowly over time.
Question FBQ21 : The____ Theory assumes that mass media had a direct, immediate and powerful effect on its audiences. The theory likens the message to a bullet, fired from the "media gun "into the viewer's "head" with a powerful effect on the audience.
Answer: Hypodermic Needle
Question FBQ22 : _____Theory in media pertains to how learning can be facilitated by mere observation of what is being presented through the media.
Answer: Social Learning
Question FBQ23 : ________ Theory of Public Opinion Formation assumes that everything the audience knows about their world is from the media, thus making the mass media public opinion formation.
Question FBQ24 : In 1973_____developed a theory which assumes that humans do not have the free will to choose how they feel, act, think, and live. They react to what they see on TV because there is nothing else to compare it to besides their own lives, usually portrayed as less than what it should be.
Answer: Herb Schiller
Question FBQ25 : ____ Theory assumes that people of the same social category will respond to the mass communication message in more or less uniform ways.
Answer: Social Category
Question FBQ26 : The ___________ theory asserts that information from the media moves in two distinct stages.
Answer: Two-Step Flow
Question FBQ27 : Things that get in the way of message transmission are sometimes called____.
Question FBQ28 : Communication helps us create communities. True or False? ______________?
Question FBQ29 : The ____Theory assumes that people’s reaction to mass media messages is modified by their informal social relationships with significant others like relations, friends, social groups etc.
Answer: Social Relationship
Question FBQ30 : Once a message is sent, it cannot be withdrawn; therefore communication is _________.
Question FBQ31 : The _____ Theory focuses on the explanation of behavioural patterns. The theory explains how people acquire and maintain certain behavioural patterns, while also providing the basis for intervention strategies.
Answer: Social Cognitive
Question FBQ32 : The basic assumption of Normative theories is that the media tend to assume the form and coloration of the __________ in which it operates.
Question FBQ33 : The effect of communication could be transient or____.
Question FBQ34 : Who controls communication? The source or the receiver? _________
Answer: The source
Question FBQ35 : Communication is ____, so it occurs in many forms and at different levels.
Question FBQ36 : A man who communicates with himself is engaged in ___ communication.
Question FBQ37 : In content analysis, what do we analyse, the source, the medium, the message or the receiver? __________________
Answer: The message
Question FBQ38 : According to the _______ theory, the mass media mirror society but the mirror they present is an ambiguous one. The mass media reflect society as an organised group, while the audience members project their own individual reflections into the images presented.
Answer: reflective projective
Question FBQ39 : The Two-step Flow Theory was first introduced by ______, Bernard Berelson, and Hazel Gaudet
Answer: Paul Lazarsfeld
Question FBQ40 : Communication is evolving. It improves with time, experience and age. Therefore it is ________________.
Question FBQ41 : The electronic media comprises all the mass media which rely on _________to get their messages to their audiences.
Answer: Electric power
Question FBQ42 : Communication follows a specific process starting from the source, through the channel to the receiver and then the feedback. This shows that it is ____.
Question FBQ43 : William Stephenson, a British psychologist in propounding the ___ theory explains that people use mass communication more as play than as work, more for pleasure and entertainment than for information and improvement.
Question FBQ44 : The____theory focuses on awareness of an interaction partner. The theory measures communication media based on the degree of awareness of the other person in a communication interaction.
Answer: Social Presence
Question FBQ45 : According to Rogers, apart from the mass media,____ also influence the adoption of innovations.
Answer: opinion leaders
Question FBQ46 : Time is a determinant of the context of communication. True or False ? ____.
Question FBQ47 : The purpose of the ___Theory is to explain and determine what variables should be taken into consideration when trying to figure out why people act out aggressively or a direct or indirect consequence of mass mediated violence.
Answer: Aggressive Cue
Question FBQ48 : Communication provides satisfaction to the communicator; therefore it is _____.
Question FBQ49 : The effect of communication could be iimmediate, delayed or _____.
Question FBQ50 : Communication gives life meaning, it comes and ends with a person’s life. This tells us that communication is ____.
Question MCQ1 : Which is correct?
Answer: Mass communication is more complex than interpersonal communication
Question MCQ2 : The____ drives communication and without it there will be no communication.
Question MCQ3 : ____communication involves conversation with friends, peers, gossiping, etc.
Question MCQ4 : Communication can be intentional or unintentional._____.
Question MCQ5 : One can withdraw a message after sending it.
Question MCQ6 : If you don’t like someone, for example, you may have trouble “hearing” them.That is ____ interference.
Question MCQ7 : Communication occurs in many forms and at different levels. This shows that communication is ____.
Question MCQ8 : _____communication refers to communication between different institutions in the society.
Question MCQ9 : The effectiveness of communication is assessed through ____.
Question MCQ10 : Communication through tone, pitch, is ______
Question MCQ11 : The context in which communication takes place can affect the entire process.___.
Question MCQ12 : Communication follows a specific process; this shows that it is____.
Question MCQ13 : A long communication chain could constitute a barrier to communication. True or False? ____
Question MCQ14 : In content analysis we can investigate _____.
Question MCQ15 : Communication provides satisfaction to the communicator. This shows that it is ____
Question MCQ16 : ____ is a person's inner response to a message.
Question MCQ17 : The purpose of any communication, more often than not, is in the mind of the ___.
Question MCQ18 : When the message of communication does not spur an immediate reaction on the receivers of the message, then the effect of communication is _____.
Question MCQ19 : The lack of ____ can constitute a barrier to communication.
Answer: provision for feedback
Question MCQ20 : If we want to know what makes a particular medium more potent than another, then we will conduct a____.
Answer: media analysis
Question MCQ21 : Which is correct?
Answer: Communication will not take place if the message is not received.
Question MCQ22 : When the effect of communication is short-lived, it said to be ____.
Question MCQ23 : A lecture in a lecture hall is _____ communication.
Question MCQ24 : _____communication is the communication among people of common interest and perhaps, of the same social background.
Question MCQ25 : ____ renders communication ineffective.
Question MCQ26 : Which is correct?
Answer: Responding is about the last lap of the communication process.
Question MCQ27 : What is your view?
Answer: Effect of communication refers to what communication does to those who engage in it, what it brings about in them and what those who engage in it do with it.
Question MCQ28 : Communication that is beyond just what the person is saying is known as___.
Question MCQ29 : ___ is a very important role of communication, as it ranks highest on Abraham Maslow's ‘‘Hierarchy of Needs’’.
Question MCQ 30 : ___ is communication through the use of space.
Question MCQ31 : What do you think?
Answer: The effect of communication leads to change in behaviour.
Question MCQ32 : Communication through tone, pitch is known as _____.
Question MCQ33 : Use of touch to communicate feelings is _____.
Question MCQ34 : Identify your position.
Answer: In mass communication, audience members have a wide variety of choices.
Question MCQ35 : Mass communication is important for socialisation of people.
Question MCQ36 : Frequent exposure to mass media removes the urge for a higher standard of living from people.
Question MCQ37 : ____ is not an importance of mass communication.
Answer: Tension generation
Question MCQ38 : The "Watchman" function of communication is also known as the ___ function.
Question MCQ39 : With instant access to media and information, we can collectively witness the same event taking place in real time somewhere else and rally round it; this is the ____ function of the mass media.
Answer: social mobilisation
Question MCQ40 : The mass media validates the positions and norms of particular individuals, movements, organisations or products. This is the ______ function of the mass media.
Answer: status conferral
Question MCQ41 : ___ is an example of a multiple step flow theory.
Diffusion of Innovations Theory
Question MCQ42 : ____ shows that the audience is active.
Uses and Gratification Theory
Question MCQ43 : The basis of media influence resides in the relationship between the larger social system, the media’s role in that system and audience relationships to the media. This notion mirrors the _____ of mass communication.
Question MCQ44 : The mass media bring together all the different views of the groups of people in the society so that they can work hand in hand with one another, and people can develop informed views. This is the ___ function of the mass media.
Question MCQ45 : The Dissonance Theory is an example of ____ of mass communication.
Answer: limited effects theories
Question MCQ46 : In the ____, communication is regarded as stories.
Answer: narrative paradigms
Question MCQ47 : One of these is not a function of theories.
Answer: They provide aesthetic value to researchers.
Question MCQ48 : A phenomenon is ____.
Answer: a thing
Question MCQ49 : One of these is not an attribute of a theory.
Answer: Psychological provocativeness
Question MCQ50 : One major criticism against mass media channels is that ____.
Answer: they exaggerate certain issues