Question FBQ1 : _______ can be defined as selling and advertising on a micro level. Answer: Marketing Question FBQ2 : ________ orientation explains why it is important for an organization to focus on Customers for customers’ satisfaction. Answer: Customer Question FBQ10 : ------------ referred to the short term decisions made when implementing strategy for marketing objectives to be achieved within a given time frame. Answer: Tactics Question FBQ11 : ---------- is the aspect of marketing mix that is concerned with informing the target market and others in the channel of distribution about the product. Answer: Promotion Question FBQ12 : --------- is a strategy associated with maintaining a market share of each cow in order to generate strong positive cash flow. Answer: Milking strategy Question FBQ13 : ----------- is not among the characteristics nature of service industry. Answer: Invariability Question FBQ14 : Strength and weakness are identified through ______ ______. Answer: Customer research Question FBQ15 : The Quantitative and Qualitative are both ______methods. Answer: fore-casting Question FBQ16 : Mutual Profitable Exchange is also referred to as Profit ------------- Answer: Orientation Question FBQ17 : One important goal of marketing is to provide -------------- Answer: customer statisfaction Question FBQ18 : The first level of the Hierarchy of needs is -------------need. Answer: Physiological Question FBQ19 : Top management demonstrate their level of ______ or denial of a plan by Monetary support. Answer: Acceptance Question FBQ20 : Marketing plans written for longer than a year are generally---- ----------- Answer: Not effective Question FBQ21 : Definition of marketing also includes finding out what guests’ needs and wants and providing them satisfactorily at reasonable cost and profit. True OR False------- Answer: True Question FBQ22 : When designing a website, one must not forget the ______ and the importance of communicating with them in the method. Answer: Customer Question FBQ23 : Religion is not market segmentation. True OR False ------------ Answer: True Question FBQ24 : Policy is a condition and constraints which impinge upon ----------- Answer: Decision making Question FBQ25 : Everyone is_______ by needs and wants. Answer: Motivated Question FBQ26 : Singles spend heavily on _______ than married couples Answer: Entertainment Question FBQ27 : The_____ are targeted by caterers and honeymoon hotels. Answer: newly-weds Question FBQ1 : _______ can be defined as selling and advertising on a micro level. Answer: Marketing Question FBQ2 : ________ orientation explains why it is important for an organization to focus on Customers for customers’ satisfaction. Answer: Customer Question FBQ3 : The target of business is to Attract --------- until they become loyal customers. Answer:   Buyers Question FBQ4 : Buying and selling processes supported by electronic means refers to --------. Answer: E- Commerce Question FBQ5 : E-marketing, e- purchasing or e- procurement can be collectively called _____ Answer: E- Commerce Question FBQ6 : The buying side of e- commerce can be referred to as_______. Answer: E- marketing Question FBQ7 : Good information expected from marketing researchers must be ------------. Answer: Usable Question FBQ8 : There are three major steps in target marketing. The first is market________. Answer: Segmentation Question FBQ9 : A ______ Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Answer: Target Question FBQ10 : ------------ referred to the short term decisions made when implementing strategy for marketing objectives to be achieved within a given time frame. Answer: Tactics Question FBQ11 : ---------- is the aspect of marketing mix that is concerned with informing the target market and others in the channel of distribution about the product. Answer: Promotion Question FBQ12 : --------- is a strategy associated with maintaining a market share of each cow in order to generate strong positive cash flow. Answer: Milking strategy Question FBQ13 : ----------- is not among the characteristics nature of service industry. Answer: Invariability Question FBQ14 : Strength and weakness are identified through ______ ______. Answer: Customer research Question FBQ15 : The Quantitative and Qualitative are both ______methods. Answer: fore-casting Question FBQ16 : Mutual Profitable Exchange is also referred to as Profit ------------- Answer: Orientation Question FBQ17 : One important goal of marketing is to provide -------------- Answer: customer statisfaction Question FBQ18 : The first level of the Hierarchy of needs is -------------need. Answer: Physiological Question FBQ19 : Top management demonstrate their level of ______ or denial of a plan by Monetary support. Answer: Acceptance Question FBQ20 : Marketing plans written for longer than a year are generally---- ----------- Answer: Not effective Question FBQ21 : Definition of marketing also includes finding out what guests’ needs and wants and providing them satisfactorily at reasonable cost and profit. True OR False------- Answer: True Question FBQ22 : When designing a website, one must not forget the ______ and the importance of communicating with them in the method. Answer: Customer Question FBQ23 : Religion is not market segmentation. True OR False ------------ Answer: True Question FBQ24 : Policy is a condition and constraints which impinge upon ----------- Answer: Decision making Question FBQ25 : Everyone is_______ by needs and wants. Answer: Motivated Question FBQ26 : Singles spend heavily on _______ than married couples Answer: Entertainment Question FBQ27 : The_____ are targeted by caterers and honeymoon hotels. Answer: newly-weds Question FBQ28 : _______ is closely associated with eating out behaviour. Answer: Income Question FBQ29 : Marketing plan is a_______ process and takes time to complete. Answer: Rigorous Question FBQ30 : To be successful, marketing needs to be carefully planned and _______. Answer: Executed Question FBQ31 : The desires for specific item to ______ customers needs. Answer: Satisfy Question FBQ32 : The letter ‘T’ in SWOT stands for ______. Answer: Threat Question FBQ33 : Services are perishable. True OR False -----------------  Answer: True Question FBQ34 : Services differ from ______ products Answer: Tangible Question FBQ35 : Organization that deals with _______ customers will make employee more satisfied. Answer: Happy Question MCQ1 : Next year’s marketing plan begins Answer: The day the year’s plan is approved Question MCQ2 : An ideal business is the one with______. Answer: Major opportunities and low threats Question MCQ3 : A major business is one with Answer: Low in opportunities and threats Question MCQ4 : CRS as used in HCM 237 is an acronym for Answer: Computer Reservation System Question MCQ5 : Recurrent marketing problems includes the following except Answer: Whether to launch a new food and beverage format Question MCQ6 : Which is odd amongst the list Answer: Monovariate Question MCQ7 : Which of these would eat-out more frequently Answer: Extended family Question MCQ8 : Which of these is more likely to increase spending on restaurants when they receive a salary increase Answer: Single women Question MCQ9 : Singles spend heavily on______ Answer: Entertainment Question MCQ10 : Which of these is the odd among the list for SBU Answer: Planning Question MCQ11 : Marketing can be defined as Answer: Selling and advertising on a micro level Question MCQ12 : A customer is seen as Answer: Central to a few things Question MCQ13 : Marketing involves Answer: Everyone Question MCQ14 : Creating a customer means Answer: Finding a product or service that a number of people need or want Question MCQ15 : The greatest challenge of marketing is Answer: Making buyers become customers Question MCQ16 : Selling is a technique of Answer: Getting people to exchange their cash for your product. Question MCQ17 : Marketers have discovered that what puts them in business is not the capital they put together such as: land, labour, money and entrepreneurial skills but the buyers that make unrepeated purchases. Answer: False Question MCQ18 : Customers are always right. This statement is Answer: True Question MCQ19 : The target of business is to until they become loyal customers Answer: All of the options Question MCQ20 : Who is responsible for finding out what the customer’s requirements are, presents exactly that or exceed it. Answer: Management Question MCQ21 : Marketing goal is to Answer: Provide customer satisfaction Question MCQ22 : Marketing concept stresses that organization efforts should be Answer: Co-ordinated Question MCQ23 : Marketing concept involves the entire organization except Answer: All of the options Question MCQ24 : Mutual profitable exchange is also referred to as Answer: Profit orientation Question MCQ25 : Sales orientation can overcome Answer: Short term problems Question MCQ26 : Marketing is a Answer: 2-way process Question MCQ27 : Hospitality industry is highly Answer: Capital intensive Question MCQ28 : Which of these is not an essential core product of hospitality industry Answer: First Aid Question MCQ29 : Which of these is the odd amongst the list Answer: Hospitality Question MCQ30 : Which of these is not among the characteristic nature of service industry Answer: Invariability Question MCQ31 : Dividing a market into distinct groups which require separate produce and/or marketing Answer: Market segmentation Question MCQ32 : Evaluating each segments attractiveness and selecting one or more of the market segment is termed Answer: Market target Question MCQ33 : Developing competitive positioning for the product and an appropriate marketing mix is termed Answer: Market positioning Question MCQ34 : Everyone is motivated by Answer: Needs and Wants Question MCQ35 : When a need is not met it leads to a Answer: Drive