MKT201 List of eExam Questions in the Bank

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Q1 is the square root of the variance.

Q2 is where the research objectives are stated and the details of the sampling plan are described.

Q3 The is the difference between the largest and smallest observed value.

Q4 The objective of kind of research is to estimate the audience size of each media channel.

Q5 Studies reveal the extent to which customers are sensitive to price changes, and provide valuable clues to the market or in assessing the impact of price increase or decrease on sales.

Q6 research can be used to evaluate the need for change in product formulation.

Q7 marketing can be used to research into the impact on sales of retail level promotional displays and promotional schemes

Q8 is an attempt to predict the sales level at a given point in the future on the basis of the existing information.

Q9 The is the total amount of a product or product group which could be sold total market in a specified time period and under given conditions.

Q10 A contains descriptions of the sampling units in terms of their geographical location, socioeconomic profile and other relevant details.

Q11 Correlation is a type of method.

Q12 Risk bearing is part of the function in marketing

Q13 is computed by dividing the sum of the values of the observation by the number of items observed.

Q14 is the central value or item that occurs most frequently.

Q15 Classification is that in which data is classified according to the time when the event occurred.

Q16 The two stages in field work are and _.

Q17 There are types of costs in marketing research.

Q18 type of questionnaire is extremely appropriate when your sampling units are distributed over a wide geographical area and the cost of reaching them personally is very high.

Q19 The fourth element in the sampling plan is the .

Q20 is a written and organized format containing all the questions relevant to soliciting the required information.

Q21 relate to sales and the marketing communication tasks required to be performed as per the needs of the product market scenario.

Q22 A aims at accomplishing the promotion objectives in the allocated funds and within a scheduled period of time.

Q23 A is an offer of an article of merchandise as an incentive in order to sell a product or service.

Q24 are a kind of discount coupons offered to consumers linked with the quantum of their purchase.

Q25 is a secondary incentive which offers a certain sum of money to trade for each additional unit bought over and above the deal.

Q26 are short term incentives to encourage purchase or sale of product units or services.

Q27 There are steps in the selling process.

Q28 is a type of sales person who is a technical consultant to the client and as per the need, helps to design products or production system for a client.

Q29 is the oral presentation in a conversation with or more prospective purchasers for the purpose of making sales.

Q30 is an impersonal mass selling and communication method.

Q31 behaviour is hardly traceable to only one characteristic.

Q32 Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non- __wants.

Q33 There are important differences between ultimate _and industrial users, their ways and means of purchasing differs considerably.

Q34 __level of product consists of all the possible augmentations and transformations the product may undergo in the future.

Q35 relates to necessary information about the markets, the target consumers in terms of their purchasing power, taste, color, choices, competition and their products.

Q36 is concerned with setting certain standards / levels to accomplish the produced goods.

Q37 starts with idea generation, idea screening and development of a prototype product.

Q38 is a tool used by companies to stimulate or arouse consumers’ demand for the products to be sold.

Q39 Macro-environmental factors are also known as factors

Q40 Stanton (1981) stated that is the most pervasive macroeconomic element that affects marketing.

Q41 The of a country determines the inflow and outflow of goods and services.

Q42 The selling concept is practiced aggressively with goods

Q43 The concept is another common approach adopted by some firms in penetrating their target markets.

Q44 When demand for a product exceeds the supply, philosophical concept is applicable.

Q45 There are types of marketing management philosophies

Q46 The concept holds that consumers will value products that are available and highly affordable, and that management therefore should focus on improving production and distribution, efficiently

Q47 The approach focuses on the nature and dynamics of various marketing functions, such as buying, selling, storing, financing, and promoting.

Q48 _are goods bought by the final consumers for personal consumption.

Q49 There are number of approaches to studying marketing

Q50 is the business process by which products are matched with markets and through which transfer of ownership are effected.

Q51 It has been reported that get people to buy things don't want.

Q52 A is a state of felt derivation of some basic satisfaction

Q53 are wants for specific products that are backed up by purchasing power

Q54 Customer satisfaction is the extent to which a product's perceived performance matches a

Q55 Marketing functions are often performed by the

Q56 The number of elements in the marketing mix.

Q57 Storage is part of the function of marketing management.

Q58 A market is said to be in a state of negative demand if a major part of the market __.

Q59 When a situation of no demand exists, the target consumers are

Q60 A is defined as a set of all actual and potential buyers of a product and service.

Q61 ________ refers to the shift towards a more integrated and independent world economy.





Q62 Every move a marketer makes is affected by and has some effects on his ______





Q63 An organization is said to face full-demand when it is pleased with its ______





Q64 When a situation of no demand exists, the target consumers are _______





Q65 A market is said to be in a state of negative demand if a major part of the market _____





Q66 Auxiliary function of marketing includes the following activities, except;





Q67 Merchandising function of marketing include the followings except _______





Q68 Marketing functions are often performed by the ____





Q69 Marketing manager _______ demand for the company's product.





Q70 Marketing is made up of a number of activities known as _________





Q71 A ____ is the set of actual and potential buyers of a product





Q72 Marketing exists only when _____





Q73 Customer satisfaction is the extent to which a product's perceived performance matches a ______





Q74 _____ are wants for specific products that are backed up by purchasing power





Q75 A ________ is a state of felt derivation of some basic satisfaction





Q76 It has been reported that ______ "get people to buy things don't want'





Q77 ______ is the business process by which products are matched with markets and through which transfer of ownership are effected





Q78 In an economy of plenty, most people have to satisfy their material wants through _______





Q79 In the early stage of the society's economic development, marketing problem focuses on ___





Q80 Market ______ also allows accurate measurement of goals and performance.





Q81 The benefit of marketing segmentation is that it leads to more satisfying marketing_____





Q82 To deal with the marketing environment and make purchases, _________ engage in a decision process.





Q83 Product _________is also part of product development, which focuses on the functional aspects of the product and on consumer acceptance.





Q84 ________ marketing plan is the master blueprint for a year's marketing activity for a specified organizational division or major product.





Q85 ………...promotes a customer’s information in political, social and economic affairs internationally





Q86 Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.





Q87 Kotler classify marketing activities into _________ categories containing nine functions in all.





Q88 Monitoring environmental changes helps discover emerging opportunities such as growth ______ and unfilled market needs.





Q89 The process of gathering information on various aspects of the marketing environment is called environmental ______.





Q90 ______ marketing planning in an organization leads to the preparation of an annual marketing plan





Q91 _______ of markets refers to the merging of distinct and separate national markets into one huge global market place.





Q92 _________ of production refers to the sourcing of goods and services from locations





Q93 ________ can be described as the route through which goods and services pass through tp the final consumers.





Q94 _____ stated that a channel of distribution is the route taken by the title to the ultimate consumer.





Q95 Channel of distribution can be grouped into ___ categories.





Q96 _______ defined a product as anything that can be offered to a market for attention.





Q97 There are _______ major methods used in marketing testing





Q98 _____ is a group of firms that market products that are close substitution for each other





Q99 ________ is carried out on advertisements appearing in different media such as newspapers, magazines, journals, radio, TV, outdoor hoardings, kiosks, bus side panels, etc.





Q100 _____ provide information on the profitable new opportunities of business growth which a firm can consider for diversification.





Q101 _______ is studied to determine industries with growth potential and those facing a stagnant future.





Q102 The following are the uses of product research, except;





Q103 Distribution channel studies can be used to determine the most effective and profitable distribution channels for different ________





Q104 ______ is a controlled experiment to predict sales or profit consequence of the various marketing strategies.





Q105 In sales forecasting, sales are calculated in __________





Q106 The ____ is the total amount of a product or product group which could be sold total market in a specified time period and under given conditions.





Q107 The _____ is the average of the squared deviations of the observed values from the mean of the distribution.





Q108 The ____ is the difference between the largest and smallest observed value.





Q109 The mean, mode and median are measures of ________.





Q110 _______is computed by dividing the sum of the values of the observation by the number of items observed.





Q111 There are ______ types of averages.





Q112 Chronological is a classification in ____________.





Q113 ____ is the stage where the research design has to be converted from the planning stage to that of implementation.





Q114 The following are the different types of costs involved in market research, except;





Q115 The marketing research process has ______number of steps.





Q116 “Closing the sale” is part of the ___________ process.





Q117 ________is a salesperson whose primary job is to educate, give product detailing, build goodwill or create primary demand for the product.





Q118 The type of product is a major determinant in the __________





Q119 ______ is the oral presentation is a conversation with one or more prospective purchasers for the purpose of making sales.





Q120 The ___ is that item which lies exactly half-way between the lowest and highest values when the data is arranged in an ascending or descending order.