Q1 when consumers possess the same perception about a
product and are willing to buy at a low price, their buying habits is
said to be
Q2 the sales of Goods Act was worldwide established in the year
Q3 the mental picture of oneself as he or she would like to be refers to as
Q4 the ease with which people adapt to different situations and so manage the impressions they make on others is regarded as
Q5 the ''unconscious need or drives especially biological and sexual
drives that are at the hearts of human motivation and personality is a
theory propounded by
Q6 positive brand associations enhance brand equity and are achieved through a number of
Q7 the consumers buying habits such as age, sex, population, race, is other wise known as
Q8 a complex mental picture of oneself is also known as the persons
Q9 one of the characteristics of a culture which is associated with the saying one man's meat is another man's poison'' is
Q10
Is an approach to the study of group, influence that recognises that
people conduct their lives by playing many roles each of which is
accompanied by a certain range of acceptable behaviours
Q11 in the market place, price, packaging, styling, advertising, and displays all serve as _to help consumers fulfill their needs in product specific ways
Q12 The _theory describes learning as the formation of habits
Q13 is a means of describing a concept,its causes and its effects
Q14 in a marketing context the consumer who tries several brands and
taste of a particular product before making a final choice may be said
to have engaged in
Q15 _theory holds that learning involves complex mental processing of information
Q16 any market strategy employed by brands that are market leaders to
retain their consumers and disabuse their mind from brands of their
competitors is called
Q17 the two major approaches to the study of personality are state approach and
Q18 _Person tends to be closed-minded, appreciating the complexity in life and seeing it in many shades of gay
Q19 the technique or method of analyzing means end chains to reveal
how certain goods and services are connected with personal values in the
minds of consumers is refered to as
Q20 the general expectations about behaviour that are deemed
appropriate for all persons in a social context, regardless of the
position they hold is generally known as
Q21 a learned behaviour and results of behaviour whose component elements are shared and transmitted by
Q22 the acceptable norms and behaviours defined and prescribed by the
society through the culture is a characteristic of culture known as
Q23 the consumer related models of man comprise the economic man, cognitive man, passive man and
Q24 buying products that afford emotional satisfaction is a perfectly rational consumer
Q25 a consumer decision rule can also be known as
Q26
_Is the level of consumer decision making in which the consumers must
have had a well established set of criteria with which to evaluate the
brands in their evolved state.
Q27
Is defined as one inwhich a high level of economic development is
reflected in a high level consumption of goods and services by a
majority of its members
Q28 is the link between your business and customers.
Q29 If customers do not know when sales begin,the gap is known as
Q30 Business people often try to get a competative edge by offering prices.
Q31 Information newly collected by the enterpreneur is
Q32 information is gathered from outside the business
Q33 is a continous process that accomodates both technological and cultural diffusion
Q34 _is a large group in a population that shares approximately the same lifestyles.
Q35 There are _social class indicators
Q36 The acronym AIDA stands for
Q37 is a means of describing a concept,its causes and its effects
Q38 Model shows that the decision process is
Q39 _is the basic determinant of our decision making and buying behaviour
Q40 is a social movement,seeking the right and power of buyers in relation to seller.
Q41 Levels of Consumer Decision making are _in number
Q42 _is the idea or knowledge that is relevant in observable factual evidence
Q43 is a segment of a larger culture whose members share distinguishing pattern of behaviour
Q44 Hofstedels cultural dimensions comprises of _cultural level
Q45 According to Max Weber,the bases for social stratification are _in number
Q46 Consumer adoption model consist of stages
Q47 There are _principal components of culture
Q48 There are _specific levels of consumer decision making.
Q49 Late President J.F Kennedy's address on Consumer Message to Congress comprises of basic consumer rights.
Q50 A model comprises of _components
Q51 _is seen as the most single indicator of one's social class
Q52
_defined Consumer Behaviour as"The behaviour that consumer displays in
serching for,purchasing,using,evaluating and disposing of
products,services and ideas which they except will satisfy their needs.
Q53 reference groups are groups that individuals avoid or deny connection with
Q54 Perception processes are divided into _parts
Q55 _is the tendency of judging any behaviour from the contexts of its own environment and cultural context
Q56 Consumer Decision rule or Heuristics are in number
Q57 There are specific levels of consumer decision making.
Q58 is the portion of the model that is concerned with two closely associated kinds of post decision activity
Q59 Quality market is composed of
Q60
defined Consumer Behaviour as"The acts of individuals directly involved
in obtaining,using and disposing of economic goods and services
including the decision process that precedes and determines those acts".
Q61 The Non-Compensatory rules are:
Q62 Which of these consumer related models of man makes rational decision?
Q63 Each Human being belongs to _______ cultural group(s)
Q64 _________ is a means of describing a concept,its causes and its effects
Q65 Variables that affect the purchase decision are:-
Q66 The followings are levels of consumer Decision making except:
Q67 EKB model helps Marketers to
Q68 Three non_compensatory rules are
Q69 _______ is the basic determinant of our decision making and buying behaviour
Q70 Which of the following is not a basic component of the model?
Q71 Levels of Consumer Decision making are _________ in number
Q72 which of these factors affects purchase decision?
Q73 The components of culture are
Q74 ________ is the idea or knowledge that is relevant in observable factual evidence
Q75 ________ is a material component of culture
Q76 Which of these influences cultural changes?
Q77 ________ is a segment of a larger culture whose members share distinguishing pattern of behaviour
Q78 Hofstedels cultural dimensions comprises of _______ cultural level
Q79 According to Max Weber,the bases for social stratification are _______ in number
Q80 Consumer adoption model consist of _______ stages
Q81 Which of these is a characteristic of culture
Q82 There are ______ principal components of culture
Q83 Perception processes are divided into how many parts
Q84 Which of these is not a type of consumer goods or product?
Q85 There are ________ specific levels of consumer decision making.
Q86 Late President J.F Kennedy's address on Consumer Message to Congress comprises of ________ basic consumer rights.
Q87 A model comprises of ________ components
Q88 _______ is seen as the most single indicator of one's social class
Q89 determinants of social class includes the following except
Q90 ________ defined Consumer Behaviour as"The
behaviour that consumer displays in serching
for,purchasing,using,evaluating and disposing of products,services and
ideas which they except will satisfy their needs.
Q91 Which of these functions is a Marketing Application of EKB model decision making proocess?
Q92 Consumer decision rule is also referred to as _______
Q93 Mass Market is a combination of ________
Q94 Which of these factors accelerates the development of consumer society?
Q95 _______ reference groups are groups that individuals avoid or deny connection with
Q96 Which of the following serve(s) as attitude's functions for individuals?
Q97 Which of the following is not a method of consumer good market testing
Q98 Which of these is a personality of traits?
Q99 Perception processes are divided into how many parts
Q100 Which of these is not a type of consumer goods or product?
Q101 Which of these following is a type of reference group?
Q102 ______is a normative component of culture
Q103 Which of the following is a social class indicator?
Q104 Which of these is a type of peronality traits?
Q105 _______ is the tendency of judging any behaviour from the contexts of its own environment and cultural context
Q106 Which of these factors has contributed to the rise of consumerism in Nigeria?
Q107 Consumer Decision rule or Heuristics are _________ in number
Q108 There are _______ specific levels of consumer decision making.
Q109 _____ is the portion of the model that is concerned with two closely associated kinds of post decision activity
Q110 Quality market is composed of _________
Q111 Which of the following is not a type of reference group?
Q112 Which reference group influence type do marketers use to develop advertisements?
Q113 Consumers' attitudes,which are being influenced by marketers comprises of three components.they are;-
Q114 Marketing strategies to change consumer belief consist of ________
Q115 ______ defined Consumer Behaviour as"The acts of
individuals directly involved in obtaining,using and disposing of
economic goods and services including the decision process that precedes
and determines those acts".
Q116 Which of these is not a level of Consumer Decision making
Q117 Which of the following is NOT a function of the marketing application of EKB model in decision making process?
Q118 Which of these is not a stage in the act of making a consumer decision
Q119 The marketing application areas of consumer behaviour knowledge include
Q120 The perspectives for studying consumer behaviour are: